Wakato vs Kajabi: everything it does, and the rest of your business
Kajabi is a platform for courses, coaching and memberships, from about $179 a month on its public plans. Wakato gives coaches and creators all of that: programs and digital products, a course app built exactly the way you want it, a paid community, paid bookings and a newsletter. It adds what Kajabi doesn't have, like an AI receptionist, ads on four networks, books and a Marketplace, with AI agents handling the busywork. It's free to start, and Pro is $49 a month.
What you get on Wakato that Kajabi doesn't have
A course built your way
Describe the course experience you want and the App Builder builds it, on your own content and members.
Agents for the busywork
They welcome members, answer questions, post and follow up with every lead.
Ads on four networks
Meta, Google, TikTok and ChatGPT ads for your launches, inside your budget.
About a quarter of the price
Pro is $49 a month; Kajabi's public plans start at about $179.
Wakato vs Kajabi, side by side
| Wakato | Kajabi | |
|---|---|---|
| Starting price | Yes: Free; Pro $49/mo, Business $99/mo | Partly: About $179/mo (Basic), $249 (Growth) |
| Sell programs and digital products | Yes: Checkout and payouts built in | Yes: Its core product |
| Courses | Yes: A course app built exactly how you want it | Yes: Course player |
| Community and paid memberships | Yes: Posts, events, live rooms, paid memberships | Yes: Communities |
| Paid bookings and coaching | Yes: Booking pages that take payment | Yes: Coaching products |
| AI that does the work | Yes: A team of agents with jobs, budgets and approvals | Partly: AI creator tools |
| AI receptionist (calls, texts, WhatsApp) | Yes: Every channel | No: Not built in |
| Ads on Meta, Google, TikTok and ChatGPT | Yes: Run by an agent inside your budget | No: Not built in |
| Books and bank feed | Yes: Books that keep themselves | No: Not built in |
Kajabi prices and features as publicly listed in October 2026.
What it costs to match Wakato on Kajabi
- Kajabi (Basic): $179/month
- AI receptionist for calls and texts: an AI receptionist service, $79/month (included in Wakato)
- Bookkeeping: QuickBooks Simple Start, $35/month (included in Wakato)
Total: from about $293 a month on Kajabi, against $49 a month for Wakato Pro. Calls, texts and AI usage are paid as you go on both.
Switching from Kajabi
- Bring your members. Export contacts from Kajabi and import them; tags come along.
- Rebuild your offers. Describe each offer; an agent creates the listing, its page and your course app for you to review.
- Move your community. Create your community and invite members by email or link.
Questions
What is the best Kajabi alternative?
Wakato: programs, a course app built your way, a paid community, paid bookings and a newsletter, plus an AI receptionist, ads and AI agents, from $49 a month instead of about $179.
Can I run courses on Wakato?
Yes. The App Builder builds a course app the way you describe it, on your own content and members, and you sell access through your shop.
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