Wakato vs HubSpot: everything it does, and the rest of your business
HubSpot is a CRM with marketing, sales and service hubs, priced per seat and per hub, from about $20 per seat a month. Wakato includes the CRM, email and website, and adds a shop, an AI receptionist, ads on four networks, a community and books that keep themselves, with AI agents doing the work. There's no per-seat AI pricing: it's free to start, and Pro is $49 a month.
What you get on Wakato that HubSpot doesn't have
No price per seat
One plan for the business; AI is billed at what it costs, with a cap per agent.
Agents that do the work
They answer customers, run ads, build pages and keep the books, and show every step.
Your whole business in one place
Shop, phone, community and books next to the CRM, not in other products.
Apps built for you
Describe a tool you need and it's built on your own data.
Wakato vs HubSpot, side by side
| Wakato | HubSpot | |
|---|---|---|
| Starting price | Yes: Free; Pro $49/mo, Business $99/mo | Partly: About $20 per seat a month, more per hub and tier |
| AI that does the work | Yes: A team of agents with jobs, budgets and approvals | Partly: AI assistants inside the CRM |
| CRM | Yes: Contacts that fill themselves | Yes: Its core product |
| Email marketing | Yes: Newsletters and drips on your domain | Yes: Marketing Hub |
| Website and blog | Yes: Built by an agent | Yes: Content Hub |
| Reports | Yes: Tables, views and report apps built for you | Yes: Custom reports |
| AI receptionist (calls, texts, WhatsApp) | Yes: Every channel, in your voice | Partly: Chat and calling tools |
| Shop, checkout and payouts | Yes: Products, services, subscriptions | Partly: Payments and quotes |
| Ads on Meta, Google, TikTok and ChatGPT | Yes: Run by an agent inside your budget | Partly: Ad tracking and audiences |
| Community and memberships | Yes: Posts, events, paid memberships | No: Not built in |
| Books and bank feed | Yes: Books that keep themselves | No: Not built in |
HubSpot prices and features as publicly listed in October 2026.
What it costs to match Wakato on HubSpot
- HubSpot (Starter, one seat): $20/month
- AI receptionist for calls and texts: an AI receptionist service, $79/month (included in Wakato)
- Online shop and checkout: Shopify Basic, $29/month (included in Wakato)
- Community with paid memberships: Skool Pro, $99/month (included in Wakato)
- Bookkeeping: QuickBooks Simple Start, $35/month (included in Wakato)
Total: from about $262 a month on HubSpot, against $49 a month for Wakato Pro. Calls, texts and AI usage are paid as you go on both.
Switching from HubSpot
- Export from HubSpot. Export contacts and companies as CSV and import them; matching emails merge.
- Rebuild your emails. Ask an agent to recreate your newsletter and sequences; it shows you each draft.
- Point your domain. Mailboxes and pages move to your domain, and your agents answer from day one.
Questions
What is the best HubSpot alternative for small businesses?
Wakato: the CRM, email and website, plus a shop, AI receptionist, ads, community and books, with AI agents doing the work and no per-seat AI pricing.
What are the disadvantages of HubSpot for a small business?
The price grows with every seat and hub, and it centres on the CRM, so a shop, phone answering and bookkeeping mean more tools. Wakato has them all in one account.
More comparisons: Wakato vs GoHighLevel · Wakato vs Shopify · Wakato vs Kajabi · Wakato vs Skool · Wakato vs Wix · Wakato vs Squarespace · Wakato vs Systeme.io · Wakato vs Zapier · Wakato vs Calendly. Plans: Free $0, Pro $49/month, Business $99/month.